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Marketing Manager / Coordinator in Houston, TX at Veolia North America

Date Posted: 11/29/2018

Job Snapshot

Job Description


Veolia’s mission is to resource the world, helping our customers address their environmental and sustainability challenges in energy, water and waste. This means improving our clients’ energy efficiency, better managing their water and wastewater, and recovering resources from their wastes. We blend skills in operations, engineering and technology with innovative business models, offering a complete range of environmental solutions to meet the challenges of cities, governments, campuses, businesses and industries. At Veolia, we’re more than the world’s leading provider of environmental solutions - we’re dedicated to customized, cost-effective solutions that reflect best practices, environmental protection and a better quality of life.

JOB SUMMARY
This position supports Veolia North America's industrial business. Working under the direction of a Marketing Director, Marketing Coordinator / Manager supports the development and implementation of marketing strategies and a full range of activities in alignment with Veolia North America’s vision, strategy, and growth initiatives. This position conducts appropriate marketing and competitive research and analysis; supporting strategic accounts and sales activities; deploying marketing campaigns; building and strengthening the Veolia brand; and measuring the effectiveness of activities to drive continuous improvement. Part of Veolia’s North American Marketing & Communications team, this position also supports cross-business unit activities such as vertical market analysis, market planning and development, and internal reporting.

PRIMARY DUTIES / RESPONSIBILITIES
• Helps develop marketing strategies and associated tactics to position company to expand presence in North American.
• Gathers, reviews and/or analyzes market and customer data to create marketing plans and/or reports for sales and senior leadership that identify trends affecting Veolia’s business.
• Writes and/or produces targeted print and digital sales collateral and marketing material, including client presentations, ads, brochures, trade shows, video, content marketing, and more.
• Supports work with key industry organizations, overseeing business unit participation in conference and brand-building activities such as trade shows and client education/entertainment events, including planning, pre-event promotion and post-conference follow-up.
• Oversees lead-generation activities, including digital content marketing campaigns using Salesforce.
• Supports web and digital strategy by identifying and/or writing stories and other necessary content.
• Supports customer survey process, analyzing and sharing results with senior leadership and using feedback to recommend new or improved marketing and sales strategies.
• Helps consult with sales team on key pursuits and proposals, helping to develop strategy and messaging, participating in red team reviews, recommending opportunities for cross-selling or up-selling, and/or conducting post-mortem analyses.
• Keeps up to speed on key competitors in markets served.
• Tracks and measures the effectiveness of activities using analytics available in Salesforce and/or other appropriate and available tools, ensuring all leads generated through marketing activities are captured in SalesForce.
• Manages and/or administers any specialized databases or websites used by the team.
• Ensures all materials are produced in compliance with company brand standards.
• Supports other Marketing & Communications team members, projects, and initiatives
• Performs other duties as required.


Job Requirements


Education/Experience Background
• Bachelor’s degree in Business, Marketing, Communications, Journalism or related field required.
• Advance degree in relevant field a plus.
• 3+ years of marketing experience in B2B environment with emphasis in marketing and sales support
• Experience in related industry or market preferred.
• Salesforce marketing certification a plus.

Knowledge/Skills/Ability/Characteristics
• Collaborative and creative team player with drive for innovation and continuous improvement of systems, processes, and tools.
• Self-starter with strong organization, project management, time management, and problem-solving abilities.
• Excellent verbal and written communication skills.
• Familiar with Salesforce or other client relationship management and/or graphic design software.
• Builds excellent working relationships with colleagues at all levels.
• Successfully work on multiple tasks in a fast-paced environment with tight deadlines.
• Synthesizes and integrates large amounts of data into concise, compelling deliverables.
• Pays close attention to detail and takes pride in work products.
• Uses discretion in handling confidential or sensitive business information or issues.
• Willing to learn new skills and assume new responsibilities.